A number of coworking operators are experimenting with their formats. CommonDesk is offering virtual memberships for $75 to $150 that offer access to Slack channels and virtual happy hours and lunch-and-learn events. WeWork is piloting a program in New York that allows people to book workspaces by the hour or day. It's also allowing members to work out of any location, rather than a fixed location, for no additional cost.
"There is still some uncertainty about long-term office space needs and with the start of remote schooling keeping parents at home, not everyone is ready to commit to a traditional coworking membership," said Rishi Kapoor, CEO of Location Ventures, owner and operator of coworking brand Forum, in Coral Gables, Florida.
Normally at Forum, an open workspace starts at $350/month, a reserved desk starts at $500/month and private office suites start at $800/month.
However, with a virtual membership for $95/month, Forum customers can get access to a member portal that lets them network with other members, use its address, mail receiving and forwarding, and schedule meeting time with the program director, Ibis Valdes. A slightly more expensive "access membership" costs $150/month and includes the perks from the virtual membership, plus an option to work out of the space twice a month, printing services and a 30-minute session with an on-site business coach.
"Our true value is offering business coaching, consulting, admin support and more during this time when entrepreneurs are adapting to what’s next for their company," Kapoor said. "We’re really focused on providing a service more than just a space."