Doubts about the business value of design are evaporating. Look at investments companies ranging from Google to GE have sunk into design. But methodologies on how to measure and improve design's effectiveness are virtually nonexistent. To close that gap, we created the Design Maturity Survey, a tool that helps organizations evaluate their design maturity and, in doing so, devise strategies to strengthen the impact of design across the organization.
Your Chief Design Officer Is Not A Savior